The traditional sales funnel has been a cornerstone of marketing and sales strategies for decades. It starts with raising awareness about your product or service, moves prospects through the consideration phase, and ultimately converts them into paying customers. While this model has been effective for many years, the rise of online channels, changing user behaviors,…
Background: When we first engaged with OpenBots, the company faced significant challenges in customer acquisition and management. They lacked an established customer list and were primarily relying on a cold list generated through outsourcing efforts. Their customer base was minimal, and their growth potential was limited by the absence of a structured and automated customer…
In the early 2000s, a nationwide company embarked on an ambitious project to create a new brand, confident that a multi-million-dollar investment would guarantee success. They poured ten million dollars into the venture, only to face a devastating outcome: bankruptcy. The primary reason for this failure was a fundamental disconnect between what the company wanted…
Businesses are increasingly tempted to manage their digital marketing efforts in-house. With a plethora of tools and platforms available, it might seem feasible for any business owner or manager to take on this task. However, the reality is that DIY digital marketing often leads to hidden costs and risks that can severely impact your business’s…
