SMB

In the early 2000s, a nationwide company embarked on an ambitious project to create a new brand, confident that a multi-million-dollar investment would guarantee success. They poured ten million dollars into the venture, only to face a devastating outcome: bankruptcy. The primary reason for this failure was a fundamental disconnect between what the company wanted…

Businesses are increasingly tempted to manage their digital marketing efforts in-house. With a plethora of tools and platforms available, it might seem feasible for any business owner or manager to take on this task. However, the reality is that DIY digital marketing often leads to hidden costs and risks that can severely impact your business’s…