Client: Hairmax, a leader in at-home hair growth laser therapy, and the first to patent a laser band product, establishing a new industry category. Challenge: After the expiration of their patent, Hairmax faced increased competition as several new players entered the market. Although they had established a strong presence through their website, Amazon accounts, and…
What is Brand Awareness? Brand awareness refers to how familiar consumers are with your brand and how easily they recognize it. It’s not just about whether people have heard of your brand but whether they can identify your brand’s logo, products, or messaging without being prompted. Building strong brand awareness means that when customers think…
Background: When we first engaged with OpenBots, the company faced significant challenges in customer acquisition and management. They lacked an established customer list and were primarily relying on a cold list generated through outsourcing efforts. Their customer base was minimal, and their growth potential was limited by the absence of a structured and automated customer…
