Consumers are bombarded with countless ads every day—on their phones, computers, TVs, and even smart fridges. The result? Banner blindness and a general sense of indifference toward traditional marketing tactics. That’s where experiential marketing, also known as experience marketing or engagement marketing, comes into play. What is Experiential Marketing? Experiential marketing is a strategy that…
The traditional sales funnel has been a cornerstone of marketing and sales strategies for decades. It starts with raising awareness about your product or service, moves prospects through the consideration phase, and ultimately converts them into paying customers. While this model has been effective for many years, the rise of online channels, changing user behaviors,…
Businesses need more than just one touchpoint to engage with potential customers. Whether you’re in B2B or B2C, a multichannel strategy is essential for creating a seamless experience that drives leads and sales. If you’re a business leader frustrated with lackluster results from a single-channel approach, this article will walk you through the benefits of…
Client: Hairmax, a leader in at-home hair growth laser therapy, and the first to patent a laser band product, establishing a new industry category. Challenge: After the expiration of their patent, Hairmax faced increased competition as several new players entered the market. Although they had established a strong presence through their website, Amazon accounts, and…
What is Brand Awareness? Brand awareness refers to how familiar consumers are with your brand and how easily they recognize it. It’s not just about whether people have heard of your brand but whether they can identify your brand’s logo, products, or messaging without being prompted. Building strong brand awareness means that when customers think…
Background: When we first engaged with OpenBots, the company faced significant challenges in customer acquisition and management. They lacked an established customer list and were primarily relying on a cold list generated through outsourcing efforts. Their customer base was minimal, and their growth potential was limited by the absence of a structured and automated customer…
