Case Study: Driving Explosive Growth for Altitude Trampoline Park Franchises
How OKNO Investments Delivered 2,000%+ ROI and Transformed Local Marketing at Scale
Overview
Altitude Trampoline Parks—a fast-growing franchise of family entertainment centers—was experiencing stagnation in key digital performance metrics across multiple locations. With birthdays, memberships, and general admissions being core revenue drivers, the brand needed a smarter, more results-driven approach to digital marketing and customer engagement.
That’s where OKNO Investments came in.
Through a tailored acquisition and retention strategy, our team introduced a performance-focused marketing system that improved ROI dramatically—achieving over 2,000% ROI during peak seasons for some locations and significantly increasing both sales and visibility across the board.
The Challenge
Many of the Altitude franchise locations were relying on fragmented systems and outdated marketing strategies:
- Email campaigns with open rates under 0.5%
- Google Ads optimized for clicks, not conversions
- Birthday promotions that lacked emotional or brand-driven messaging
- Disconnected sales tracking with limited attribution to real results
Our Solution: The OKNO Growth Engine
🔄 Brand Experience Shift
Instead of leading with discounts, we rebranded the message to spotlight the emotional experience of visiting an Altitude park. This subtle shift led to a noticeable increase in:
- Online ticket sales
- Repeat visitors
- Event bookings on high-traffic days
This brand-first strategy not only boosted conversion rates, but also enhanced long-term customer perception.
💬 Email & SMS Platform Upgrade
We led the switch from their CRM to a new SMS and Email platform to eliminate delivery issues and improve engagement. The result?
- Open rates skyrocketed from under 0.5% to over 30%
- Park owners now see real-time ROI dashboards
- Seamless integration with automation for birthday and membership workflows
🎯 Google Ads Overhaul: Clicks to Conversion Value
We restructured each park’s Google Ads to optimize for actual sales, not just traffic.
- Clear cost-per-conversion in dollars
- Smart bidding learned from real purchases
- Several parks saw conversion value exceeding 20x the ad spend during peak months
In one location, a $1,900 investment returned over $73,400 in tracked conversion value—delivering a 3,000%+ ROI.
🔁 Automation Workflows
Our team developed automated email and SMS workflows that:
- Capture upcoming birthdays
- Send reminders and incentives
- Upsell memberships and add-ons
Each park now has visibility into how much revenue each automation generates, in real-time.
📲 Influencer Integration
To boost reach and authenticity, we introduced local influencers into the campaign mix.
- Posts featuring Altitude experiences have earned 15,000+ views per share
- Influencer content is now part of ongoing brand-building and community awareness strategy
💳 Checkout Optimization
By simplifying the checkout flow and adjusting package visibility in Roller, we helped:
- Increase per-cart value
- Reduce drop-offs
- Improve conversion rates on mobile and desktop
The Results
| Key Metric | Before | After OKNO Strategy |
|---|---|---|
| Email Open Rate | < 0.5% | 12–35% across parks |
| Google Ads ROI | Unclear or minimal | Up to 3,000%+ in peak seasons |
| Online Birthday Bookings | Inconsistent | Steady quarterly growth |
| Influencer Reach | None | 15,000+ views per post |
| Checkout Conversion Rate (Roller) | Below average | 18%+ lift in cart value |
| Automation Attribution | Not visible | $ tracked per workflow |
Conclusion
With a strong focus on acquisition, retention, automation, and brand elevation, OKNO Investments turned scattered marketing efforts into a high-performing growth engine for Altitude Trampoline Parks. Our strategies not only increased revenue—they gave park owners the tools, tracking, and transparency needed to make smarter business decisions.
🎯 Ready to 10x your ROI like Altitude? Let’s build your success story.
Contact Our Team Today →
